INDCAR, a leading company in designing and manufacturing minibus bodies, has announced the launch of its new corporate image. It is a change to drive INDCAR’s strategic plan, supporting its evolution and growth towards the consolidation of its leadership in the sector. The rebranding will have its official presentation in October at Busworld 2025, taking advantage of the spotlight afforded by the leading international transport and mobility trade fair.
This image change is a revamped version of the iconic INDCAR brand logo for a new chapter in its history. It reflects a profound strategic transformation, aligned with the company’s ongoing expansion plan.
In recent years, INDCAR has notched record figures in turnover and production alike, thereby consolidating a solid future and strengthening its position as a benchmark in the sector. The launch of electric solutions and the recent integration of Spanish body manufacturer Car-bus.net have been key strategic steps, enabling it to expand its product range with the Mercedes-Benz chassis.
“The growth of INDCAR and the challenges of the market drive us forward and keep transforming ourselves. Our new logo symbolises this evolution to become the corporate identity that inspires change and guides the company into the future,” says Gaël Queralt, CEO of INDCAR.
The implementation of the new brand design will kick off at Busworld
Following its presentation at an internal event, the new corporate identity will make its official début at the Busworld 2025 trade fair, to be held from 4 to 9 October in Brussels, with the intention of leaving an indelible impression with its modern and elegant proposal that reflects the company’s evolution.
The brand’s stand, located in Hall 4 – 402A, will be one of the first examples of its gradual roll-out, starting with the communication media and extending to all points of contact. For the time being, the new visual identity can already be found on the brand’s commercial website and social networks, and will gradually be implemented in other areas.
The rebranding will be deployed successively for each vehicle in the range. The new logo will be visible on the vehicles on display for the first time at the trade fair in Brussels.
The design process
The new logo pares back on previous elements and opts for a more sophisticated, digital and flexible visual language, aligned with current communication needs and new environments. It marks INDCAR’s evolution from a traditional body manufacturer to a mobility provider.
“This new image strives to convey the essence of INDCAR and our great passion for minibuses, creating premium bodies that combine prestige and recognition, designed with the highest quality. All this with the clear objective of maintaining and strengthening our leadership in the European minibus market. The new logo is a symbol for this mission”, says Queralt.
The simplification towards a versatile, two-dimensional logo meets the new needs for recognition in digital environments, while at the same time conveying solidity and proximity.
The redesign involves a change in the visual language, the result of an in-depth exercise in strategic reflection. The design process was conceived as a cross-company project that integrated the vision of all of its departments, forging the identity from a collective reflection of what INDCAR represents.
This change is supported by a new brand signature that strives to boost the customer experience at INDCAR. In a world in constant motion, where connectivity and efficiency are key, at Busworld INDCAR will be unveiling its new slogan: “Moving as one.